Independent label: Now! Records was a short-lived Soul label from the early '70s, owned by Junior Lincoln and Roger St.Pierre.  Now! issued at least three singles during 1970-71, using a NOW-1000 numerical series.  Artists represented on the catalogue included past hit-maker Len Barry and future hit-makers the O'Jays, but despite this undoubted potential Now! singles seem to have sold indifferently.  The label is reported to have been handled by Reggae label Bamboo.  The O'Jays single was pressed by Pye.  See also the Bamboo Now label. Distributed By Bamboo Records. Thanks to Robert Lyons For The Info.

70 Masqueraders Love Peace And Happiness NOW! NOW 1001
70 O'Jays Don'T Love Know A True Love NOW! NOW 1002
71 Len Barry Now Im Alone NOW! NOW 1003