CLUB 18-30

 Club 18-30 Records was a DIY label. It managed one single. made as a promotional tool for a business, George Fenton's 'Club 18-30's Holiday' (SM-141; 1977), had labels with that business's name and logo on it. It issued singles in Sound News Productions SM-100 numerical series. Distributed By Club 18-30 Records. Club 18-30 was a holiday company working from its head office in Peterborough, that provided holidays for people aged 18-30 in typical party island destinations. Club 18-30 company was sold on to Thomas Cook and now takes around 45,000 guests each year. The average age of guests is 19, and one third of customers are travelling on holiday without their parents for the first time. The company was set up in 1968 by the Horizon Group to offer package holidays targeted at young singles and couples to travel without families or children. The idea for starting Club 18-30 came from Paul Latchman. Initial promotion was low-key, even austere. To maximise the use of aircraft, night flights were used. The first destination was Lloret de Mar on the Costa Brava. Horizon Group only received modest success and sold the company on to a management buyout in 1973. Subsequently, during the 1970s, the popularity of these holidays was increased by cut-price air fares. Furthermore, an advertising campaign promoted attractions of people who were sexually active and could enjoy themselves in uninhibited, alcohol-fuelled ways. Despite its notorious image, the company was listed on stock exchange in 1980. In 1982 it was acquired by International Leisure Group (ILG) and continued to grow and prosper. In 1991, ILG collapsed and was taken over as a management buy-out backed by venture capitalists County NatWest Ventures, Grosvenor Capital and Causeway Capital, in a transaction valued at £167,000. After being briefly rebranded as The Club due to regulatory rules precluding the use of the name for 3 years, it reverted to the original name in 1994. In 1995 the company was sold for around £9.75m as a part of a "bimbo" with various venture capitalists including Royal Sun Alliance and others and incorporated with Sunset Holidays and the newly formed airline Flying Colours.(Total deal £40m) In 1998, Thomas Cook acquired Flying Colours for £57.5m. Club 18-30 was subsequently incorporated into Thomas Cook’s JMC (John Mason Cook) brand of travel companies which included the operating brands Flying Colours, Sunworld, Sunset, Inspirations and Caledonian Airways. In 2002, following a strategic review of the business, the management company UP Trips, was formed to ensure that Club 18-30 retained its dominant position in the youth market by providing a dynamic package offering. However, by 2008, the UpTrips Management company dissolved with Club 18-30 once more a key product within the Thomas Cook portfolio. From 2008 onwards Club 18-30 continued as a very successful part of Thomas Cook specialising in the youth travel market. 

77 George Fenton  Club 18-30's Holiday  CLUB 18-30 SM 141

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