Big V Records was a DIY label. This Big V was a product of Morgan Jones Recording Services of Denmark Street, London. The only record on the label was 'In My Direction' by Vivian Evans (BIG V-1), which was issued in 1972; Vivian Evans reissued the single on his own LOS Records in 1981. It was a sprightly, summery sort of pop song, and arguably it deserved better than the obscurity into which it slipped. Thanks to Robert Lyons For The Info.